Pure Direction, Tracking Technology solutions provider

Pure Direction combines a range of tracking technologies to easily collect, analyse and share information

Race Tracking System

Pure Direction's race tracking system provides a unique combination of features that provide the maximum coverage of race results across racing codes and environments.

Key Points of the system

  • Non-invasive, no tags or electronic devices need to be installed on horse
  • Fast and accurate collection of sectional times
  • Track true position of the horse not the rider, driver or saddlecloth
  • Choice of Dedicated or Fully mobile system that can be easily located across multiple tracks
  • Track races for thoroughbred and standard bred racing environments
  • Not affected by radio frequency inference
  • Share collected results on course and online to the betting public

The Pure Direction race timing system has now been fully operational at Alexandra Park Race club since 2014. Full sectional time's are available using the link on the right, or from the Alexandra Park's website directly. We have also trailed at Ellerslie race club, providing an ideal environment to showcase the results of two of New Zealand’s Premier race courses.

Fast and Accurate

The sectional times across allow the positional places and time differential times for each runner.

Non Invasive

No changes to existing official saddle cloths or equipment to add to sulky to track the horse around the track.

Dedicated or Mobile

Choose been a dedicated installation optimised for the track or a fully mobile system that can be easily be setup on a tracks in a geographical region to give the widest coverage of race results in area.

Multi Code Support

Having trialled the system across the through bred and harness racing codes the system provides consistent output while taking into account the differences in meeting setup and format.

Radio Interference

Tested to work in noisy electronic environment on the track and between multiple runners being tracked.

Share Results

Results can be displayed to customers via on course displays, or via our website. We also have web services allowing you to integrate the sectional results into any online services.


** Please note **

Sectionals now available on the Auckland Trotting Club's results page, sectionals menu

Click here to see the ATC results

Contact Us

Call Us on 021 767659

Or email us at daveh@isw.co.nz